How Olivier Rousteing created costumes for Beyonce
This weekend, the Coachella Music Festival in California was held. Traditionally, the most ambitious and most stylish music fest assembled the main actors in the role of headliners, among them the singer Beyonce. In addition to epic musical numbers, special attention was paid to the bright costumes of Beyonce.
After the autumn show of Balmain stylist Marnie Senofonte, who has been cooperating with Beyoncé for a long time, approached Olivier Rousteing, the creative director of the brand, and invited him to become a designer of dresses for the singer’s performance on Coachella. He told about this in an interview with American Vogue. So Rousteing first became a stylist Beyoncé.
“Marnie said that Beyonce is interested in military-style suits, because the whole show is thematically dedicated to the survivors,” recalls Olivier. “Our last collection – futuristic enough and inspired by” Mad Max “- proved to be an ideal option.”
Especially for Coachella Olivier Rousteing has developed a whole line of stage costumes specially for Beyonce. One of the conditions of the contract was precisely the uniqueness, the singer should not appear on the stage in things from the podium. Therefore, Rousteing, together with the team Beyonce, developed a special series of outfits for the singer and two hundred dancers who took part in her performance. In costumes from Balmain, Kelly Rowland and Michelle Williams, former members of Destiny’s Child, also appeared on the scene.
Olivier Rousteing worked on creating costumes for Beyoncé for several weeks. During her performance at the festival, the singer changed several images. At first it appeared in the image of an ancient Egyptian queen. Then she changed into a yellow hoodie with the inscription BAE and short denim shorts, the image was complemented by white boots with an iridescent fringe. In the arsenal of Beyonce was also a mini-dress in a grid with the Beyonce emblem of 2018 (with a bee, a fist, a panther and a Nefertiti profile) and a varnished black outfit with high boots.
“I will always remember how Bee and I sat on the floor and cut the fabric,” the designer confided in an interview with the American magazine Vogue. “Suddenly her daughter Blue runs in, Bee hugs her, and we continue to discuss the cut-outs and silhouettes of the upcoming clothes. in full delight when he saw Bee in the image of an Egyptian goddess. “He looked at her with wide-open eyes and said:” Wow! “