Helsinki Fashion week
The fashion week in Helsinki was held under the slogan “ethical fashion”.
What is it and in what ways it was expressed on the catwalks in Helsinki? Let’s try to understand. First of all, it should be noted that the fashion industry is on the second place in the rating of harmful impact on the environment. Quite unexpectedly, agree. The first in this list is oil production. Therefore, in Helsinki this time gathered designers from all over the world who produce clothes with minimal harm to the environment.
At Fashion Week in Helsinki, you could see Ukrainian designer Yana Chervinska. For her brand Yana Chervinska, the girl uses fabrics from the Zhitomir factory, while she selects cords and iron fasteners for ornaments, which are also used in construction. This supports the local production of these materials. In Helsinki, the girl presented a new collection of jewelry, designed with Czech jeweler Marqueta Kratokhvilova.
Another collection of jewelry was presented by the Estonian Fashion House Monquér. For production, the brand uses recycled silver – old products are collected and melted into a single mass, from which later they create new minimalistic modern ornaments. And on the farms of the brand representatives collect bone waste from rodents and birds, which also serve as a material for jewelry.
The brand Assel from Kazakhstan showed a bright and traditional collection. The brand designer uses recycled fabrics from around the world.
For example, eco-leather for footwear is produced in Georgia, the fabric used for solar batteries is ordered in Turkey, and the fur, which is actually made from cotton threads, is in Italy.
Ashley Kang from the UK considers it his duty as a designer to take care of the environment. To make harm less, the brand tries to minimize waste from production. In the new collection at Fashion Week in Helsinki, you can see bags of paper yarn. And all clothes are made of natural hand-made fabrics, which were made by crafts from Cambodia.
The Finnish brand Uneins showed the winter collection. Coats were made from salmon skins, which are considered garbage at local fish factories.