Heidi Klum Intimates Collection
44-year-old supermodel Heidi Klum presented a new collection for her own underwear brand Heidi Klum Intimates.
“I want women to feel confident and sexy in the underwear of my collection every time I put it on,” – the model said about Heidi Klum Intimates.
Heidi Klum created her own brand of underwear a few years ago. It all began in 2014, when the New Zealand brand Bendon broke the contract with El MacPherson. Which produced and advertised three of its own underwear lines for 25 years. Instead of the model came supermodel Heidi Klum. She took over the post of creative director and face of the underwear line called Heidi Klum Intimates. And El Macpherson continued to create collections with a different brand.
“I was approached by many companies, but I wanted to work with someone as big, known and successful as Bendon. The 25-year business is the real empire that El has built with the brand,” – says Heidi Klum.
A few months later, there was a debut underwear collection from Heidi Klum. Lacy sets began to be sold in 2000 boutiques around the world, including Selfridges, Nordstrom and Bloomingdale’s. On this Heidi Klum did not stop and released two more lines – democratic women’s lingerie Heidi by Heidi Klum and the man’s line HK Man.
A set of laundry from Heidi Klum will cost $ 95. In addition to the advertising campaign for its own brand, the supermodel gave an interview in which she told how she wears a bikini, how she keeps a slender figure, what sports she loves to do and much more:
“For me, very little has changed. I still wear bikinis, which I had in the past – and more often – only the lower part of them. You are who you are, and I will always be a free person and open in everything that concerns my body. I’ve never been shy about my body, I think it’s related to how it grew. In summer, my mother would be sunbathing topless in the courtyard, and now my children see how I sunbathe topless, ” – Heidi Klum said.