Hedi Slimane leaves Yves Saint Laurent
Rumors of Hedi Slimane‘s resignation from the post of creative director of Saint Laurent was confirmed by holding Kering, which owns the brand, officially announced the resignation of the designer.
Hedi Slimane has signed a contract with fashion house in 2012, since then the brand has completely changed its direction. Designer has brought a great contribution to the development of Saint Laurent, making the brand a favorite of the public. The first decision taken in as creative director, was to reduce the brand name instead of Yves Saint Laurent to Saint Laurent. According to designer, such reforms were supposed to involve not only the younger audience, but also contribute to changes in the most aesthetic of the brand. And he wasn’t wrong. In addition to the name change, Hedi Slimane moved the headquarters of the French fashion house from Paris to Los Angeles.
Also, designer has created rock ‘n’ roll direction, on the catwalks models are increasingly began to emerge in the biker jackets, dressed top translucent combinations, coarse shoes with soft smoky-eyes and careless hair styles. Also in Saint Laurent collections was the spirit of the 70s, which could be felt in almost every collection. Ad campaigns with Hedi Slimane famous for its brevity. And as models designer invited rock legends, from Courtney Love to Marilyn Manson. By the way, the campaigns for the brand Hedi Slimane photographed himself.
Recent work by Hedi Slimane for Saint Laurent became ready-to-wear fall/winter collection which designer broke into two parts and ad campaigns with Cara Cara Delevingne and Jane Birkin.
«Over the past four years, Saint Laurent has achieved phenomenal success and we are grateful to Hedi Slimane for his courage and the new way that he opened for the House. This is a unique chapter in the history of Saint Laurent. I am grateful to HEDI for the fact that he put the beginning of a new history of the House and brought to contribute to its longevity», — declared the head of the Kering.
Receiver Hedi Slimane will become Vikkarello Anthony, who officially will take up his duties on May 1.