Gucci will hold a show in Paris
The schedule of the Fashion Week in Paris was supplemented by another fashion house: Gucci announced their intention to hold a show in the French capital. Fashion show will be held this fall, instead of the usual Milan, Alessandro Michele said that the collection of spring / summer 2019 will be shown on September 24.
The fashion house, which always displays seasonal collections in Italy, since 1921, always departs from traditions for the first time – Alessandro Michele has already earned a reputation as a rebel when he combined men’s and women’s shows and was one of the first to “travel” around the world with cruise shows.
“Gucci is a global brand with deep and bright Italian roots and a dreamy French shareholder,” said Marco Bizzarri, President and CEO of Gucci. “When Alessandro told me about his desire to present a new collection in Paris,” continuing the story inspired by France, I thought it was a great way to continue the creative reverence of France. “
Bizzarri stressed that the date of the show marks a “transitional day between Milan and the weeks of fashion in Paris”, so as not to affect the graphics. Then we look forward to returning to Milan in February 2019 “.
Despite the fact that this season there was a show in Milan, the company is planning a special event that will take place in Gucci hub on Wednesday, September 19, the second day of the Milan Fashion Week, which will be held from 18 to 24 September.
Gucci began her ode to France, starting with the pre-seasonal advertising campaign, which returns to this country around 1968, when student marches and riots caused popular riots against military and bureaucratic elites. In the pictures of the authorship of Glen Luchford, the advertising campaign depicts insurgents dressed in Gucci, occupying a campus, passionately challenging the creation and demanding change. Black and white photographs of Luchford are inspired by bold French nouvelles with vague images of the late fifties and sixties and radical filmmakers François Truffaut and Jean-Luc Godard. For the campaign, Gucci launched the #HucciDansLesRues [Gucci on the streets]. The campaign was also launched on the walls of the art of Gucci in Milan, New York, London and Hong Kong.