Gant collection from recycled plastic
The American brand Gant introduced a new clothing line made using recycled ocean plastic. The new collection of the brand will be part of the Beacons Project initiative (“Beacon Project”), aimed at the integration of fashion and eco-responsibility. Over the creation of the Gant line, they worked in cooperation with Seaqual, which produces polymeric yarns made of plastic collected by fishermen in the ocean.
“We are launching a completely new garment process with an environmentally conscious approach that will grow and evolve over time,” says Gian Brian Grevy, “In the future, we plan to use more innovative ethical materials to create new clothing lines.”
In the commercial devoted to the Beacons Project, it is mentioned that there are 165 million tons of garbage in the World Ocean. The brand turns this garbage into threads, from which it sews shirts.
“Because ethical fashion is something that we will always learn,” the video says in the final.
There are both male and female models in the collection. All of them are available for ordering on the brand’s website.
The price of recycled shirts is $ 165.