Splash of the new collection Balmain for H & M
On the 5th of November, the long-awaited collection Balmain x H & M went on sale. To purchase stylish dresses, jackets, and other novelties, admirers of the brand had to stand in long lines in Paris, New York and Moscow. Launching of line led to “chaos”: people spent the night under the rain, waiting for the store opening; “stormed” shops; put up fights and broke shop windows. In Moscow, shoppers earned money due to giving other people wrong size things. Website H & M fell in half an hour, after launching the collection. When it has earned – a lot of novelties had already been sold and also appeared on eBay at a greatly higher price.