Fendi Spring / Summer 2018 Menswear
Silvia Venturini Fendi, responsible for the men’s line and accessories of Fendi Fashion House, presented a new spring/summer collection 2018.
As the location for the show was chosen the Palace of Italian Civilization in Rome, called the Square Coliseum. The designer presented the men’s collection. In which she combines strict masculinity and sporty chic. Silvia Venturini Fendi mixed the disparate elements of men’s clothing, diluting the looks with a recognizable logo with double F. Adding references to an illustration of the pen from «Big» Sue Tilly, artist and music of Lucien Freud. Venturini-Fendi paid special attention to prints, old shirts, bananas and corkscrews. All the prints were created by Sue Tilly.
As an inspiration, the designer chose a series of iconic images, uniting a working day in the office and relaxing on the beach. So in the mood of the collection appeared self-portraits of Andy Warhol. Costumes of Christian Bale from the «American Psycho», Martin Parrs from the series «Common Meanings» and trouser suits of the mid-80s.
Venturini Fendi said:
«Men’s leaders were very tough, they seemed to be sitting in a cage. But now everything is different. I’m very interested in normality. This is what I’m obsessed with, it’s the normality of Fendi».
Normality, according to the designer, was reflected in a mixture of casual wear with a proprietary double logo, suspenders and baseball caps. The images were supplemented with small suede or nylon bags. Wide trousers always went with sleeveless shirts, and a classic trench coat was dressed over the leather bomber. One of the most memorable elements in the Fendi collection was a mink jacket with a pair of slippers and beach shorts. This image of Venturini-Fendi described as follows:
«Ideally for Skype, look above — official, and all that below — easy. And most importantly, no one will see it».
Fendi’s moodboard of collection spring/summer 2018 was created, relying on the relaxed style and easy communication of the company’s CEO Pietro Beccari. The designer said that the director of Fendi can be seen in short shorts, a relaxed polo and a casually buttoned vest.
«I can not wait to see Pietro Beccari in the new collection», – Venturini-Fendi said.