Exhibition Fendi Roma: Artisans of Dream
This year, the Italian fashion house Fendi celebrates its 90th anniversary. Fendi story began in 1918 with the opening of a small fur workshop. Fendi brand was founded in 1925. World fame to fashion house brought Karl Lagerfeld, who began working at Fendi in 1962. That is the genius designer belongs to the authorship of the famous brand logo in the form of two letters F, and also the conversion of fur home in one of the most famous fashion houses. Today, Fendi combines tradition and innovation to create new collections.
In honor of this significant event, Karl Lagerfeld made a large-scale show Fendi Haute Fourrure in the famous Trevi Fountain. The history of the brand fit in the book «Fendi Rome», also released in honor of the anniversary. In this celebration of Fendi has not ended.
From 10 July to 29 October, helds a large-scale exhibition Fendi Roma: Artisans of Dream in the Palace of Italian civilization. The exhibition is dedicated to designers and sewing masters working in the fashion house Fendi.
The exhibition is divided into 8 halls:«Prologue», «Rome», «Labyrinth»,«Obsession», «Skill», «Fundamentals», «Feeling» and«Dreams». Each of them carries operedelennoe message and hides a part of the rich history of Fendi.
«Prologue» hall shows visitors the exclusive fur products Fendi. «Rome» tells the story of Fashion House, stopping at the most interesting moments. Video «Man-made beauty» will complement the story. «Labyrinth» features a unique kaleidoscope of fur panels. «Obsession» is a set of small fur charms Bag Bugs, suspended from the ceiling and reflected in the mirrored walls. The peculiar ode to design Astuccio fur, which has developed a Karl Lagerfeld in 1971. Hall «Skill» immerses visitors into the atmosphere of shops Fashion House. «Fundamentals» will acquaint visitors of the exhibition with the heritage and style of the brand. This room refers to the Palace of Italian civilization and is famous fur Fendi models. «Sensation» space is divided into three zones. In each of which visitors can try to touch the furs and try different ways of interacting with fur. Last room «dreams» is an exhibition that combines classic architecture and looks from the collection of Haute Fourrure autumn-winter 2015-16. On the creation of fur designer inspired aristocratic style of Anna Karenina.