Dior opens new boutique in Seoul
The French brand Dior expanding its fashion influence by the opening its largest boutique in Asia. In Seoul, was designed by renowned French architect Christian de Portzamparc and decorated by the American architect Peter Marino new Dior boutique. The building is located in the trendy district of Korea Chhongdam and reminds famous dress Dior and wild cherry flower. Because of the good corner location of the boutique you can not only see it from all sides, but also see the flowing lines of white panels that envelop the building.
New Dior boutique has 6 floors, where you can find a line of men’s and women’s clothing, accesories, jewelry and perfume of the brand. Also in the building there are a VIP-zone and the Gallery of Modern Art. And you can find on the rooftop the tearoom, where famous chef Pierre Hermé works on the creation of desserts. The creators of the interior of the boutique doesn’t stick to one style — a mixture of different textures and color contrast filled all six floors of the boutique.
In honor of the opening of the boutique in Seoul, Raf Simons has created a capsule collection of bags, which will be available only in South Korea. The designer took as a basis for Lady Dior, adding insertion of smooth leather and decorated with flowers of wild cherry sequins. The new Lady Dior reflects not only the style of the building, but also shows the importance of the Korean market for the fashion house. Bags will be available in black, white and blue colors. Also Raf Simons created a small fun trinket in the form of a tiger.