Debut fragrance from Jason Wu
American designer Jason Wu will release his first fragrance.
The intention to make his debut in beauty industry fashion designer wanted in winter during Fashion Week in New York. The launch of the first perfume Jason Wu is going to celebrate the 10th anniversary of his fashion house.
«It was an incredible personal experience and I’m so glad to finally share my aesthetics in the form of a name flavor», — Jason Wu said.
This is not the first experience of a designer with fragrances, Wu has already collaborated with Shiseido, Lancôme, Caudalie and sketches of bottles of perfumed water Hugo Boss.
The first fragrance from Jason Wu was created in conjunction with the company Parlux. Which also helped launch beauty lines to brands such as Vince Camuto and Kenneth Cole.
«It’s such an amazing opportunity to work with Jason and his talented team to create its flavor of the same name. And this is only the beginning of our fruitful and exciting enterprise», — said President of Parlux Don Loftus.
Creating a new fragrance, Jason Wu gave himself up to memories of childhood. The designer was helped by the famous perfumer Frank Voekl.
«In the beginning, Frank Vaekl gave me about 200 ingredients. I sniffed them all, but only one of them brought me back to the childhood memories – jasmine sambac. I seemed to teleport to the past. I remember when I was little, we lived in Taiwan and our neighbor had a wall with jasmine, and I ran to tear them off. I did not even remember it, memories were stored somewhere in the subconscious. But when I heard this powerful smell, I seemed to be back in childhood”, — the designer said.
The fragrance of Jason Wu Perfume consists of Indian jasmine sambak, peonies and lilies.
The fragrance is enclosed in a bottle of pink glass with a gold-plated lid. Which repeats the outlines of the crocodile and calfskin clutch, presented in the Jason Wu collection in fall / winter. A new perfume from Jason Wu will go on sale in August only in North America. The fragrance will only be sold for 3 months, its cost will be $ 135. Together with it, body creams and shower gels with perfumed fragrance will be available for $ 80 and $ 60 respectively.