Comfortable lingerie collection from H&M
Brand H&M presented the new collection of lingerie New Femininity. Over the long history of its existence, the Swedish company H&M has become one of the most favorite of stylish youth brand worldwide. The brand produces cosmetics, household products, but the most popular is the H&M clothing. Brand continues to expand its horizons.
For the new campaign collection New Femininity H&M chose the 19-year-old Danish model Imaan Hammam. On the photos Imaan poses in lacy underwear set, body, stockings and coats.
H&M is one of the largest retailers in the world and the largest in Europe. Under the creation of the entire range of H&M employs hundreds of designers. Today the brand H & M is among the hundred most expensive brands. H&M stores can be found almost everywhere – the number is over thousands and continues to grow rapidly. The company’s headquarters is located in Stockholm, Sweden.
H&M is known for its collaborations with world-class designers. It did it with Jimmy Choo, Madonna, Comme des Garçons, Sonia Rykiel, Lanvin, Maison Martin Margiela, Isabel Marant, Marni, Versace. Each designer was happy to put their work and add their features in the collection for the Swedish brand. And one of the highlights becomes collaboration with creative director of Vogue Japan, Anna Dello Russo. Commercials style icon through song teaches viewers how to dress properly.
And the famous footballer David Beckham released a collection of home wear David Beckham Bodywear for H&M and he becomes the main brand model. Since 2015 year brand attracts to the impression popular models, Kendall Jenner, Gigi Hadid, Joan Smalls and many others. On the show Autumn / Winter 2015-2016 came sister Solange Knowles Beyonce, music producer Mark Ronson and many other celebrities.