Children’s collection from the Ukrainian brand Sleeper
Ukrainian brand Sleeper, although young, has not yet turned 3 years old, but very successful.
For such a short time, Emily Ratajkowski, Leandra Medin, Veronica Hellbrunner, and even editors of the world’s major glossy magazines, including American Vogue and The New York Times, were seen in Sleeper’s famous pajamas.
In the beginning, the Ukrainian brand Sleeper created exclusively clothes for the house – pajamas and classic dressing gowns. Then there were collections of dresses, home clothes for men and even wedding images. In addition, the brand Sleeper also produces capsule collections especially for the New Year, Christmas, Valentine’s Day and other holidays. Now the founders of the brand Katya Zubareva and Asya Varetseva decided to expand the audience by presenting a collection for children.
Designers Katya Zubareva and Asya Varetseva were inspired by the 6-year-old daughter. They went into the Sleeper studio on Podol and the girl liked the dresses so much that she wanted to try on them, even though they were big.
«We fell in love with this idea when our friend and daughter came to our office. And just on the production hung linen dresses. When the girl saw them, she said that she wanted us to dress her up. We did not find the strength to refuse. Of course, she looked touching and cute in it. We have long had an idea about children’s clothes. But at that moment we wanted to create an independent brand», — says Katya Zubareva and Asya Varetseva.
The first children’s collection Sleeper included miniature versions of light summer dresses in eight shades. Blue, dairy, green, red, mustard, blue, tender pink, dark beige. In the book you can see recognizable models of the brand – linen dresses with a lowered line of shoulders and voluminous sleeves with frills.
«We have been thinking about creating a children’s brand for a long time, our concept of walking sleepwear. Clothes for the house and the street – is great for children and facilitates the daily fashionable routine of moms», — the founders share.
A new children’s line is available online at Sleeper Petit website. Dresses from the debut collection will cost 160 dollars. On this, designers do not plan to stop.