Cara Delevigne for Yves Saint Laurent Vinyl Couture Mascara Spring/Summer Campaign 2016
French fashion house has dedicated a new mascara for eyelashes for millennials generation. «We listen to them. We know about their expectations, their habits — and there is a trend among Millennials, that they love playing with colors. They like to stand out, feel free, experiment, show their personality and go a little bit crazy sometimes. This is the mascara of the Millennials», — said Stephan Bezy.
The face of the Yves Saint Laurent Vinyl Couture Mascara campaign became Cara Delevingne. Top model is not the first year is the face of brand‘s beaty-line. The author of the photoshoot was Craig MakDean. At the photos Cara Delevingne is posing in a concise look — white shirt, narrow black skirt.
The main feature of the new items YSL — soft vinyl texture, and the bright and shiny shades of mascara was due to the high concentration of pigments and varnish translucent liquid foundation.