The capsule collection of Alessandro Michele for Harrods
In early summer Gucci in the person of creative director Alessandro Michele and London department store Harrods announced their cooperation.
The designer will deal with the design of storefronts for the department store. And will also develop a capsule collection of clothing, footwear and accessories. The capsule collection of Alessandro Michele for London department store Harrods will be sold exclusively in Harrods. In addition, the Italian designer specifically for the department store introduced a fashion innovation. Now buyers can make their purchases, decorating them with special patches from Gucci. Including exclusive butterflies of all colors, shapes and sizes. New collaboration will be the first of its kind in the UK.
“This collaboration allows our customers to have a rare opportunity to challenge their personal creativity with the same eclectic spirit. That Alessandro Michele has brought to fashion over the past few seasons,” – said Helen David, chief bayer of the London department store Harrods.
The other day, Alessandro Michele introduced the first results of cooperation with the London department store Harrods. Special patches, which can decorate the purchase, designed by artist Alex Merry. The capsule collection of Alessandro Michele for Harrods is released in limited edition and will be sold in London department store only a month.
In the capsule collection of Alessandro Michele for Harrods came Ace sneakers, women’s accessories, men’s clothing, shoes, children’s dresses. As well as various accessories in the form of a Lilith handbag version with patches and mini-handbags Dionysus and Sylvie of various colors.
From July 31 until the end of August several special zones will be created on the territory of the Harrods department store. It is here that Gucci customers will have the opportunity to decorate their purchases personally, choosing from the proposed patches. Among the bright patches from Gucci will be the famous Harrods logo – the butterfly.
Also in the London department store Harrods will be a presentation of a new female fragrance from Gucci – Bloom, which will go on sale in August. The composition consists of notes of Indian tuberose, jasmine buds and a rare flower from South Africa. The bottle is made of porcelain.