Britney Spears launches her own brand
The famous singer Britney Spears continues to conquer the fashion industry. After the girl became the face of the acclaimed advertising campaign of the new collection of the spring / summer season called La Collection Momento by Kenzo, the singer decided to launch her own fashion and lifestyle brand together with Epic Rights. The project from Britney Spears will cover clothing, hair care, accessories, fitness equipment and electronics. The launch is expected in the spring of 2019.
“I am very glad to cooperate with Epic Rights. Together we will create a new collection for the modern way of life. “, Spears said in a statement.
Britney Spears also noted that she hopes to expand her influence on the market globally through her partnership with Epic Rights. The global brand management and licensing company will also manage initiatives in the field of e-commerce, including Amazon.
“We see this new collection in lifestyle style, as the next step in the career of Britney Spears. The new project of the singer is sure to please millions of her devoted fans around the world, “added her manager Larry Rudolph. “Sharing her style and sense of fashion with the products she developed is a testament to her authenticity, as well as her commitment and appreciation to the fans who made this project possible.”
“Britney continues to be one of the biggest pop stars in the world with numerous multi-level records and awards for the past 20 years. She is a passionate artist, successful businesswoman and faithful mother, her striving for excellence has no equal, “says Dell Furano, CEO of Epic Rights.
Britney Spears for the years of his career became a legend in pop music. The singer has sold more than 70 million copies of albums. Also, Britney Spears has launched her own line of perfumes with Elizabeth Arden. Perfume from Britney Spears is sold in more than 85 countries around the world.
In 2013, Spears opened the Britney residence: Piece of Me at The Axis at Planet Hollywood Resort & Casino. The residence sold almost a million tickets, receiving more than $ 140 million in gross income. In addition to fashion projects, Britney Spears expects the tour – the singer will perform with concerts in the US and Europe.