Balmain Fall/Winter 2016 Campaign
Olivier Rousteing — one of the youngest and most influential designers, heads of fashion houses do not cease to surprise his fans. Creative director is preparing a joint collection with Nike, for an ad campaign was invited Cristiano Ronaldo, and collaboration with H&M that proved to be incredibly successful. For the upcoming Fall/Winter season Olivier Rousteing invited real star cast.
The main selebretis of the new Balmain ad campaign became Kim Kardashian and Kanye West. Kardashian-Jenner-West family are long-time fans of Oliver Rousteing, choosing Balmain for red carpet. Designer himself has repeatedly mentioned his admiration for the influential pair of Kim and Kanye: «Men of my environment always prefer Amazon fragile flowers. When you are successful and self-assured, you are looking for a similar partner. For example, the same Kim Kardashian and Kanye West».
By the stellar pair joined model Alessandra Ambrosio, Joan Smalls, Josephine Skriver, Jourdan Dunn, Riley Montana, Sasha Luss, Dillon, and others. Campaign was lensed by photographer Steven Klein.
At the pictures models cry, all except Kim. Black and white photo shoot transferred all mood of Fall/Winter collection. Rich embroidery, rhinestones and fringe, which have become the hallmark of the brand and militarized jackets, referring to the hussars.
«Strong, they can defend their principles. But! Without any aggression. History with #Balmainarmy I came up to see a woman on the podium is not just dresses for parties, and downright armor that can lead to victory. And the age and social status at anything here. Take, singer Rihanna and model and actress Rosie Huntington-Whiteley: what self-confidence! is the most beautiful feature of nature», — says designer about new Balmain concept.