Art Collaboration from Gucci
Fashion house Gucci announced the launch of another collaboration.
This time the creative director of the brand, Alessandro Michele, will present art project in conjunction with Coco Capitan. Earlier, the designer already worked with a young Spanish artist Coco Capitan. The result of their joint work was a collection presented in the framework of Fashion Week in Milan in February.
Alessandro Michele together with Coco Capitan presented short tops with T-shirts with slogans from Coco Capitan. One of the most famous inscriptions from Gucci and Coco Capitan was «I want to go back to believing a story»,— decorated white T-shirts, dressed over silk blouses in a Victorian style.
Coco Capitan also developed a new version of Gucci Hub, as well as special invitations to the show. As an invitation, the artist chose the vinyl records of the albums of Florence and The Machine A$A P Rocky, wrapped in an envelope with the inscription «What will we do with this future?».
The new collaboration between Gucci and Coco Capitan was a kind of a return to the past.
«I want to return to the origins», — said Alessandro Michele.
The capsule collection of unisex from Gucci and Coco Capitan included T-shirts, sweatshirts, hoodies, coats, backpacks and banana bags. The entire line is decorated with the signature Gucci logos with green and red stripes, gold GG letters, and ironic inscriptions from Coco Capitan. The collection of Gucci and Coco Capitan will soon be placed on the official website of the Fashion House, as well as in boutiques around the world at the end of July.
«The focus was on the message, not just the materials or platforms used to transmit it. Any cooperation is always flattering for the artist. Alessandro Michele was the first to consider the possibility of my work outside the settings and rules», — shared Coco Capitán.
Alessandro Michele will celebrate the new collaboration with another art project. The designer updated his project Art Wall. The artist Coco Capitán decorated the 2,500-square-foot wall in New York on Lafayette Street, as well as a large wall in the pedestrian area of Corso Garibaldi, in Milan. The inscriptions from the artist read: «What are we going to do with all this future» and «The general meaning is no longer common».