Alive cover of W Magazine, September issue
Digital technologies continue their rapid development.
But now the case has come to the press of fashionable publications. The first in this case was the magazine W. The September issue of gloss becomes really innovative. The usual cover turns into a living one. Just bring your smartphone to the magazine.
Katy Perry starred for a new release of W. Thanks to digital technology, the popular singer will literally “come to life” on the cover. The singer’s head turns into a 3D model, with flashing announcements of articles. This format of the cover was developed by the American studio of visual effects The Mill. Photos were made by Steven Klein. And the main topic of the magazine was Augmented reality.
“In a world where more interesting content is lost than ever, and where there is a sea of” identical “fashion publications, this helps us to remain provocative and bold,” – says Stefano Tonchi, the editor-in-chief of W magazine. This is a differentiated approach: we feed Fashion in the context of culture. “
To see all the hidden raisins of the new release of W, you should download the Beyond the Page, which is suitable for iOS and Android, on your smartphone or tablet.