Alina Baykova – face of the Ukrainian brand Hasanova
Designer Elvira Hasanova will show her new spring-summer collection at the Mercedes-Benz Kiev Fashion Days and she has already prepared for the extensive advertising campaign. Alina Baykova became the face one of the most famous Ukrainian models. The specilal feature of the shooting is that the photographer Valery Veduta created it at the dawn with natural light.
“I really wanted that face of the champaign was just Alina Baykova – we’re friends, and have not once worked together – says Hasanova. – In addition, Alina is not just a model, from which the molded image, she is the woman, who lives life in each photo.”
The collection is called Glitch (impulse noise and distortion of reality in the usual visual space) and reveals the theme of failure established system technology of the modern world. Hasanova used material barkan, which is used for the upholstery. The designer combines it with delicate transparent organza and natural silk, to demonstrate how the contrast may be the modern world.
Elvira in her collections always share the same rules – the harmony of simplicity: “I love to be first and to do something, that is developed, to once again prove my strength. My organizational skills have been developed since my childhood. At school I was always leading all, the captain of KVN and the unofficial leader of the class. The university is still better developed. So, my organizational skills led me to the organizing committee of Donetsk fashion days, but I understood, that on the next season I can do better – and did! Exactly two years ago, on November 1, I had my first show debut GASANOVA collection. The higher, the expression, handmade, crocodile, python and bright colors in things – these are very good. The girl in style Gasanova is strong, purposeful, independent and self-confident. She is the best, sexy and very individual. “