Advertising campaign of Ukrainian brand Slava
Ukrainian brand Slava – it is confidence and ambition. Well-known brand is characterized by original formats and interesting design, clearly designed silhouettes, minimalism, bright saturated colors. The main Slava’s slogan is “Carry all the way, not a single thing!”
Recently, the team presented brand’s new collection of spring-summer 2016. The basis for images has become the story of well-known movie “Pretty Woman.” The designer Jaroslava Barilo borrowed colors from that era.
Initiator of the filming of the video for the collection, Barbara Van, commented the output of the new video: “The materials we shot last year. This collection stands out from all represented in the SS16 season … It is flowing, complex shades, so we for a long time could not find sounds in this collection. This justifies the phrase “Everything has its time.” We are pleased that our project started with this video. “