Adidas Originals and Pharrell Williams Launch «Supershell» Collaboration
Half a year after sensational line Supercolor star represents a new design of cult sneakers Superstar.
After captivating the world with his «Supercolor» release in April, Pharrell Williams returns with his latest Adidas Originals Superstar collection, dubbed «Supershell.» This time the collection sees the pop star collaborate with four artists from around the globe; NYC contemporary artist Todd James, British-Iraqi architect Zaha Hadid, U.S. photographer and director Cass Bird, and Japanese contemporary artist Mr., each of whom bring their unique vision to the sneaker’s toecap.
The footwear is offered in black and white colorways, allowing the vibrant artworks to take center stage. Adding an additional layer to the concept, each left and right shoe features a different graphic treatment for the ultimate pic ‘n’ mix collection.
There will be a global release on August 7, with a limited release and exclusive artworks for different regions around the globe.