Ad campaign by Lyumos
The young Ukrainian brand Lyumos started its work only a couple of months ago.
But already you can see a successful fashion show at Mercedes-Benz Kiev Fashion Days of the spring / summer of 2018. Filming a hotbed, a party in honor the debut of the brand, as well as an advertising campaign. Over the advertising campaign of the autumn / winter season 2017/2018 Lyumos brand worked the designer Lyudmila Moskalenko .
While working on the button, the designer Lyudmila Moskalenko was inspired by nature, by the sea. The new collection was named Priomia from the depth. According to the designer, the new collection is designed to reveal the individuality. The ideal woman from Lyumos is single-minded, who is not afraid to show the pivot and strong grasp of the self-sufficient.
The new collection is filled with both everyday and evening looks. Skirts, made of genuine leather with a creative application of the fish ridge, show all the firmness and confidence of a woman. And sweatshirts with a shining lurex show the ocean floor, studded with shells and pearls. A dress-case with a shade of orange with decorative buttons and a neckline on the back will tell you about the beauty of the sea dawns. Textured down and woolen coats, made in an olive palette, remind us the organic component of all the small things in the world. A feature of the collection lies in the looks-transformers. The main heroine and the face of the advertising campaign Lyumos has became Ukrainian singer Eva Bushmina.