A fashion magazine for women appeared in 40
Микелла Лу has presented new fashionable magazine Renaissance for women is more senior 40 years. The main goal of the publication is to “explore the beauty of aging”, therefore only models older than 40 years appear on the pages of the magazine. Also the editor-in-chief of the publication notes that all pictures are subjected to minimal retouching or not processed at all.
I want the magazine to convince that 40 is a great time, a renaissance, a time to open yourself. If you are divorced or your children have moved, then you finally have the opportunity to do what you want, “says Michela Lowe.
The idea to create a magazine for women over 40 appeared in her when on the eve of her fortieth she felt that ordinary women’s magazines no longer meet her requirements. If there were older women on the covers, such as Meryl Streep, Jane Fonda or Oprah Winfrey, they were still retouched. Having behind her experience of the project The Digital Age (a site for women over 50), Michela Lowe decided to launch a fashion magazine for those over 40.
According to Michella Lowe, the idea of the name came to her by chance. She talked with one couple and asked how they felt in retirement, to which they replied: “Why only people call this retirement? This is a renaissance.” Lowe liked this thought, and she used it for her magazine. “People say that when you grow old and you turn 40, you are on the decline, but there are still 30-40 years ahead! There is time for new achievements, you can build a second career or even a third. “We are studying the beauty of the age, I saw so many beautiful models and women over 40. At this age, you do not cease to be attractive, this beauty is radiated by your self-confidence.”
Renaissance comes out in Australia since 2017. The new, fourth, issue of the magazine is already available for pre-orders. The theme of the issue is “Restart”, it came out with three different covers. The cost of the magazine is £ 6.95.