People with disabilities in Tommy Hilfiger ad campaign
Fashion brand Tommy Hilfiger is known all over the world: large-scale shows several times a year, the most famous Hollywood celebrities in the list of clients and one of the most highly paid models in the role of brand ambassador. Tommy Hilfiger decided to go further and decided to release a niche collection for people with disabilities.
This is not the first such experience for Tommy Hilfiger. Last year, designer Tommy Hilfiger launched a line of children’s clothing for disabled children. This time the designer has created a similar line for the adult audience. In the development of the collection, attention was first of all paid to the convenience of clothing, which people with disabilities could easily wear and remove. Thus, all the locks were replaced with Velcro, and the buttons – on magnetic protectors, in addition, the designer made a suitable hole for the legs in jeans.
Tommy Hilfiger has produced 37 male and 34 female models with Velcro, magnetic clasps and special holes in sleeves and trousers for those who wear artificial limbs.
“The inclusiveness and democratization of fashion has always been at the heart of my brand’s DNA,” says the founder of Tommy Hilfiger. “These collections continue to be based on this vision, allowing other adult adults to express themselves through fashion.”
The clothing line for people with disabilities is no different from other collections that the brand produces every season. In the collection you can see an abundance of denim, things in stripes and the famous combination of red and blue flowers. Brand Van Heusen, owned by the same parent company as Tommy Hilfiger, is already actively selling things with buttons on magnets, created in cooperation with the brand MagnaReady.
The other day Tommy Hilfiger presented an advertising campaign for the spring collection, adapted for people with special needs. For the first time this brand was introduced in 2016 together with the Runway of Dreams fund.
As motivational speakers and blogger Mamu Kaks were invited as models for the shooting (at the age of 14 the girl was diagnosed with bone and lung cancer, which required one leg to be amputated), Chelsea Hill dancer, athlete and gold medal winner Paralympic Games Jeremy Campbell, and also chef Jeremiah Josie.
All things in the collection for men and women are supplemented with special innovative elements, such as buttons on magnets, adjustable edges, shoelaces and velcro fasteners.