Fashion scandal: Vetements – dead
The Vetements brand is considered one of the most talked about in the fashion industry. However, brand sales over the past two years, are catastrophically falling, according to the publication Highsnobiety. Quoting the brand’s insiders, including former employees of Vetements, sales partners and buyers, the publication notes: “In terms of retail, Vetements is completely dead.” For two seasons, nobody has been looking at the brand’s things. stores clothing Vetements forced to sell at a discount of 60-70%. “
Sources say that the reason for the decline in sales and interest in the fashion brand Vetements is the lack of novelty in the collections. Basically they consist of the “rethought” ideas of previous seasons, for example the same T-shirts with the DHL logo, which brought fame to the designer Demna Gvasalia. In addition, the prices for clothes significantly exceed the real quality of things.
The cost of a t-shirt with the image of rapper Snoop Dogg ($ 924) surprised the rapper: “Damn it, are you serious?” How can you sell Snoop Dogg’s image on a T-shirt for 924 dollars? I would not pay so much, even if it was Snoop Dogg’s T-shirt , and even though I know this asshole! “. Even Gwassalia himself admitted that he is not such a crazy mod to buy so expensive things, and prefers to spend money on rest.
It seems that the brand’s customers are also sick of it and instead of buying Vetements, they switched to clothes from Balenciaga, where Demna is now the creative director. Buyers prefer to receive the same style, but with a more appropriate price-quality ratio. In addition, insiders report that the best projects Gvasalia leaves for Balenciaga, and Vetements have to be content with small.
Immediately after the accusation, Demna Gvasalia responded to criticism: “Vetements does not support unfinished journalism based on lies and gossip.” Now my team in Vetements is stronger than ever. My responsibility and involvement in the brand’s work have not changed and have never been questioned , since the first day of my work.Despite the four-year confusion, I was always the creative director of the brand.My attention has always been, is and will be concentrated on the clothes and customers that wear it. Fashion is not about hype, not about useless sples nyah or mercantile psevdozhurnalistike Fashion -. it is about clothes Fashion -. it Vetements “.