Preview: Mercedes Benz Kiev Fashion Days ss18
From August 30 to September 3, the 15th season of the International Fashion Week – Mercedes Benz Kiev Fashion Days of the spring / summer season 2018 will be held.
The new season of the International Fashion Week will take place in a new format. Now the required package of designers’ show will include: professional video, digital filing and sales start see now – buy now. The advertising campaign of Mercedes Benz Kiev Fashion Days spring-summer 2018 was shot by the famous photographer and film director Luc Gilford in California. The face of the new season became the singer M.I.A. For shooting were selected models from the collection of the designer Anna October.
In the new season of Mercedes Benz Kiev Fashion Days, participants from 15 countries of the world are expected to present their collections and projects. Also on the list of guests are more than 70 designers and 60 foreign representatives from the fashion world. The International Fashion Week will also be attended by investors from San Francisco and New York. As well as the president of the French Federation of High Fashion Pascal Moran.
“We had a dream – to put Ukraine on a fashionable map of the world. In a short time we realized it, and now among our goals is the qualitative development of the domestic market, the improvement of the export performance of the products of Ukrainian designers. And the deepening of the existing indicators for each of the designers participating in the fashion week and for the industry as a whole. Also, observing all the latest trends, we are going to digital. We will learn about the presentation of the joint project with Launchmetrics at the Business Innovation Forum, a strong educational program that will take place during the fashion week. And where the main experts will come not only in the fashion industry, but digital, Marketing and business. See you on August 30! “, – Daria Shapovalova, founder and creative director of Mercedes-Benz Kiev Fashion Days, shared.
The main location for the Mercedes Benz Kiev Fashion Days will be the CEC “Parkovy”. The updated TSUM will also receive guests. Brian Handley, CEO of TSUM, said:
“The International Fashion Week of Mercedes-Benz Kiev Fashion Days is the main fashion event of Ukraine. At the same time, TSUM is the most fashionable place in the country. Because in the central department store we offer our guests all favorite and exclusive brands. And our cooperation with Mercedes-Benz Kiev Fashion Days is a fruitful partnership. Which will result in acquaintance of all the guests, the press, buyers, designers of clothes. And photographers with professional projects and new trends in the fashion industry”.