The collection of Alexander Wang and Adidas
Sports giant Adidas is trying to keep pace with its main competitor – Nike – known for its highly professional cooperation with fashion houses.
To date, one of the most successful joint collections with Adidas has been released by Kanye West. Next in line is a new season with the same big name. Brand Adidas invited to cooperate 32-year-old American designer Alexander Wang.
Details about the forthcoming cooperation between Alexander Wang and Adidas are not so many. It is known that the collection will go on sale on September 10. The same day in the fashion house of Alexander Vang will be shown a seasonal collection as part of Fashion Week in New York.
The collection of capsules Alexander Wang and Adidas will be sold in a new format – text for purchase. All the things from the new collection can be bought by SMS. But in fact, everything is not so simple. The text that you need to buy is for centuries. To order a thing from the new collection, you need to send a special code. The codes themselves are «scattered» around New York, and they need to be found.
«Cooperation between Adidas Originals and Alexander Wang is more than unconventional. Adidas Originals and Alexander Wang return with a new collection to disrupt the status quo of fashion, create a new design, communicate and sell products», — the representatives of Adidas noted.
Cooperation is dedicated to bicycle and rave culture. The collection includes jackets, windbreakers, T-shirts, sports trousers and hoodies of neon colors.
In the new collection of capsules Adidas Originals and Alexander Wang you can see a new model of basketball crosses.
«Usually I do not wear basketball sneakers. Usually they are inflated in volume, so our goal, when we were working on a new model, was to create a sole that could smooth out the ankle and deflate the tongue. The model that I wear every day», — said Alexander Vang about the new sneakers.
On the account of the collection of capsules Adidas with Raf Simons, Rick Owens, Yuji Yamamoto, Stella McCartney and Kanye West. With two latest designers, the sports brand continues to work today. Kanye West even got its own separate line of Adidas + Kanye West, which debuts early next year.