Collaboration of Kylie Jenner and Quay Australia
19-year-old Kylie Jenner is preparing to launch another successful collaboration.
The youngest Kardashian-Jenner clan has already conquered the beauty industry with the famous liquid lipsticks Lip Kit. As well as the mass-market with their collections for TopShop. All new items from Kylie Jenner were sold out in the first minutes. The new collection of glasses expects the same fate. Kylie Jenner is a longtime admirer of the accessory brand Quay Australia.
«I have been wearing glasses from Quay Australia for a very long time», — girl said.
Therefore it is not surprising that the brand invited Kylie Jenner to the collaboration.
«Kylie embodies the example of an ideal collaboration. Her influence in social networks is immense. She became an excellent candidate for partners, as she has an exemplary sense of style — and as a consequence, the sympathetic audience imitates her», — said Linda Hammond, founder of Quay Australia.
The collection of sunglasses from Kylie Jenner and Quay Australia consists of 11 models. The cost will vary from $ 70 to $ 80. The capsule collection will include a variety of styles: large aviators, retro-model «cat’s eye», a classic version with purple glasses and others. Each pair will be packaged in an individual case, also designed by Kylie Jenner.
The main heroine of the ad campaign Quay Australia was Kylie Jenner. The author of the shooting was a Ukrainian director and photographer Sasha Samsonova. Campaign will be moving forward with the hashtag #QuayXKylie and will be the main means of promotion. As Kylie Jenner has more than 95 million subscribers in Instagram alone.
Capsule limited collection from Kylie Jenner will go on sale July 11. To buy glasses from Quay Australia x Kylie Jenner will be available on the official website of the brand and in the boutiques of the brand.
Quay Australia appeared 12 years ago and was inspired by the festival culture. Linda Hammond began creating accessories for fans of festivals and noisy raves. So there were aviators with reflective lenses, cat’s eye and laconic models with colored glasses, which became business cards of the brand. The brand is represented in 35 countries of the world, includes 2,000 boutiques. And it was one of the first who invited celebrities for cooperation. Among the isnta stars working with the brand, you can see Jasmine Sanders, who has more than 2.5 million subscribers.