The new transgender advertising campaign & Other Stories
The famous company H&M has presented a new advertising campaign of capsule collection & Other Stories, devoted to problems of transsexuals. The CEO of the brand Sara Hildén Bengtsson admitted that the aim of campaign is a public demonstration of transsexuals’ unique beauty.
The author of the shooting was the photographer Amos Mac, who accentuated attention on eyes of the invited models: Valentijn De Hingh and Hari Nef. The brand opted for a sportswear feel, featuring relaxed, clean silhouettes, a metallic color palette and shiny fabrics.