Kaya Gerber became the face of Saint Laurent
Recently, the younger generation of models were considered Kendall Jenner, Kara Delevin and Sister Bell and Gigi Hadid. However, they are replaced by a new name, among them the rising star of the modeling business – Kaya Gerber. One of the largest model contracts for the 16-year-old model was the French Fashion House Chanel. Now on the line – Saint Laurent.
In the new advertising campaign Saint Laurent for the autumn-winter season 2018/19, Kaya Gerber starred. In a short video plays the song Venus in Furs of Andy Warhol’s favorite band The Velvet Underground. I shot a new black and white movie for Saint Laurent photographer David Sims. Fur coats, feathers and very tight jeans are all in the best traditions of the brand, the next show of which will be held in New York.
This is the second series of photos of the autumn advertising campaign Saint Laurent. For the first part of the campana, which was released in March, Betty Katra – the muse of the designer Yves Saint Laurent.
Over the collection, whose face was Kaya Gerber, Anthony Vacarello worked. His new work was already canonical due to his work with the legendary Saint Laurent archives, references to its founder, Yves Saint Laurent, and also for modern humor and a fresh look. Anthony Vacarello for his fashion show invited the main models of the new generation – Kayu Gerber, Miku Arganaras, Selena Forest, Lone Normand and Karu Taylor. Girls presented on the podium short leather shorts, updated legendary tuxedos, velvet dresses with long sleeves to the sparkling Eiffel Tower.
In his new collection, Anthony Vacarello suggested that girls try on images of rock stars. The mood was set by the abundance of leather things, the bandanas that adorn the neck and head, as well as the maximum demonstration of one’s own sexuality through transparent blouses, tight fitting outfits and deep cuts.
The main accent in the images of Anthony Vacarello made on his feet, he in any way attracted attention to them using as short shorts, skirts and dresses. Also, the designer presented simple and exquisite images that would suit not only rock stars, but also those who would not mind going to a party. So, the images guessed references to the 80th, when rock aesthetics was at the peak of popularity. On the podium, you could see the tall shoulders, tiger print and leather trousers. At the end, the designer presented a number of mini-dresses in a floral print with drapes, a V-neck and massive shoulders.