New fragrance – Gentleman Givenchy
In spring Givenchy Parfums announced a partnership with British actor Aaron Taylor-Johnson.
The actor must embody the spirit of the new male fragrance, called Gentleman Givenchy. Romain Spitzer, CEO of Givenchy Parfums, told why they chose Aaron Taylor-Johnson as the ambassador of a new fragrance. Romain Spitzer noted that in Aaron he was attracted by the courage, multi-talent and ability to reincarnate, as well as charisma.
“This fragrance will be appropriate in business contexts with a woman. Where there is temporarily a secret desire for temptation”, – notes Givenchy Parfums.
The top notes of the Gentleman Givenchy fragrance contain pear, cardamom and pineapple. In the middle you can hear lavender, iris and geranium. And the base contains patchouli, leather and black vanilla.
And the other day the fragrance of Gentleman Givenchy was presented in the Ukrainian capital. The presentation of the perfume took place in Kiev restaurant CHI. Among the guests you could see popular Ukrainian bloggers, fashion magazine journalists and men. Within the framework of the presentation, the brand representatives told about the historical facts and promised that the fragrance Gentleman Givenchy will become one of the best men’s aroma.
As a part of the presentation of the fragrance Gentleman Givenchy was presented a video, as well as performances by famous men on how to be a real gentleman.