Maartje Verhief for Alexander McQueen «Bloom at Night» Campaign 2016
Alexander McQueen launches its first fragrance since 2007, called «Bloom at Night». Notes of jasmine, ylang-ylang, carnation, rose and black pepper and vetiver can be heard in the perfume. Admiration of black, dense colors, dark and Gothic became the main reference points not only during the creation of flavor, but also in the ad campaign.
Campaign was lensed by Paolo Roversi. Location for a photoshoot became the forest at Fontainebleau, near Paris. The face of the fragrance became Maartje Verhoef, who posed in a dark dress with voluminous flowers, sewn especially for the campaign.
Maartje Verhoef is the face of Salvatore Ferragamo, Dior, Moschino, Anna Sui, Givenchy and other brands. Model walked the runway for Dries Van Noten, Dolce & Gabbana, Bottega Veneta, Etro, Versace, Fendi and others. Website models.com included Maartje Verhoef in Top50 models.
The fragrance will be presented in a black bottle, which will be decorated around the cap with gold ornament in the shape of leaves.
«It’s about nighttime, dreams, obsessions, collections and the sub-conscious. The thing about the McQueen woman is that she has a uniqueness and a real strength of personality», —said Sarah Burton.