Kim Kardashian launches new fragrance
Secular lioness Kim Kardashian announced the launch of a new fragrance in the collection of her own brand KKW Beauty. The release of the novelty is scheduled for April 30. On the launch of a new perfume Kim Kardashian announced in her Twitter account, she laid out a couple of photos with parts of her naked body. Over the photographs of nude Kim Kardashian worked as an artist Vanessa Beekroft.
According to Kim Kardashian, the bottle of her new fragrance KKW Body will repeat the outlines of Kim’s figure. “The fragrance that we will release at the end of April is amazing, its bottle is a sculpture that repeats the bends of my body,” Kim Kardashian told Business of Fashion magazine. “I am proud of this fragrance. For me, he is the embodiment of something light and shining. ” Most likely, it will be a very summer, even beach fragrance. One of his teasers team KKW Beauty published in the instagram, laying a photo with “prints” of Kim’s body on the sand.
Kim Kardashian did not become the first to use the shape of the human body as a design for the perfume bottle. Back in the 1990s, French designer Jean Paul Gaultier embodied a similar idea for Le Classique and Le Mâle. It is worth noting that, despite the mockery and dislike of business Kim Kardashian, the brand KKW brings the girl a multimillion-dollar income. For example, the release of perfumery Kimoji for four days after the launch amounted to more than $ 10 million. A collection of makeup, created with makeup artist Mario Dedivanovic, was sold out in 40 minutes.
Kim Kardashian also spoke about the plans for the development of her own brand KKW Beauty: “I do not keep figures in mind, but I believe that our brand will become something really big.” Heavy work is always rewarded. “I want our product to speak for itself, and this is already enough.
To be engaged in a brand all year round is a huge responsibility, because you have no one to turn to for help, if something went wrong. You need to come up with ideas for advertising campaigns, think about formula, product, packaging. You have to keep everything under control, because if you screw up, the Internet will not forgive you. “