Grace Coddington – a new creative partner Tiffany &Co
75-year-old Grace Coddington (former creative director of American VOGUE) has become a new creative partner of well-known American brand Tiffany & Co. “For me, this is not just an advertising campaign. This is an opportunity to portray the legendary luxury brand through portraits of people, whose talents are unique. Each in them own way conveys one of the legendary Tiffany collections. The most significant collections will be presented through the prism of modernity, with help of unique talented individuals. The famous blue box from Tiffany & Co have always had a special significance for me, “- shared her impressions Grace.
The main objective was to bring outstanding creative personalities as the front of the camera, and behind it. The advertising campaign will be in the digital and print editions in September this year.