Glossier released the first mascara for vegans
The creator of the American beauty brand Glossier Emily Weiss launches several new products. Among them – the first ink of the brand called Lash Slick.
To create their first carcass Glossier spent 18 months and tried 248 different formulas. The brand promises that the new development will be able to twist, lengthen and lift your eyelashes thanks to the tiny fibers that are perfectly washed away with plain warm water. It is hypoallergenic, does not contain parabens, is safe for carriers of contact lenses and is suitable for people with sensitive eyes. The composition also includes vegan biotin (Glossier does not use animal components in its products and is a cruelty free brand) and polymers that give the lashes sparkle. Judging by the first promofoto novelties, mascara creates the effect of “your eyelashes, only better,” lengthening and twisting them.
The Cut site team noted that in press releases and on the website mascara was called vegan. But it turned out that the composition of the remedy is beeswax, which makes it completely not vegan. This was noticed by the Twitter account @JenHendrixx.
“We have been trying to create mascara since we started, and we continue to work on it,” says Emily Weiss. “We had a lot of materials that were quite suitable, and maybe people would like them, but we were not proud of them. We literally “walked” around the world, trying to find out what meets the needs of our customers in different parts of the globe. ” It costs Lash Slick 14 pounds.
Now Glossier already returns money for ordering carcass to many dissatisfied customers. The Cut cited one of the letters from the brand’s support service: “We understand that if you knew that mascara is not suitable for vegans, most likely you would not buy Lash Slick. The tool is already on the way, but we still give you the full cost of Lash Slick – just in case. We sincerely apologize for the disappointment or inconvenience that you could have experienced. “
In March, Glossier introduced a new tool at the Oscar-winning ceremony – the cream shiny shadows of Lidstar. The novelty was used for makeup by Greta Gerwig, Rosie Huntington-Whiteley and Ellison Jenny.