Beauty brands for millenials
“Skin First. Makeup Second. Smile Always “is the motto of Glossier, and their shiny packaging and box of pink color, which is known worldwide as glossier pink, advertising campaigns and instagram-strategy became the reason for numerous quoting and copying. Despite world popularity, the brand produces only a few products for the care of all types of skin: cleanser, moisturizer, mister, a pair of masks and balm and a few more – to create a makeup: blush, eyebrow styler, lip gloss, liquid shadows.
For a long time, the American creative studio Milk was famous for its bold editors created for large media, music videos and advertising campaigns for fashion brands. In 2014, her co-founders teamed up with cosmetics developers to create their own beauty brand “for everyone.” The brand produces products for make-up and universal skin care. In the makeup collections of Milk Makeup, you can notice color shadows, holographic hyllayers, primers, cooling sticks and multifunctional shines.
The Ordinary in the beauty market recently, since 2016. For 2 years the brand has won popularity of millenials thanks to laconic compositions, affordable price and pharmacy bottles. Brand creator Brandon Trouks gave rare interviews, where he explained why it is so cheap and how it works. Millenials, attentive to makeup compounds and firm to the promises of marketers, quickly appreciated The Ordinary. Now in the collection of the brand, which is constantly growing, there are acidic exfoliates, drugs with vitamin C and retinol, whey with niacinamide and antioxidants, organic oils and a line of tonal products. In April, the brand team promises to release sunscreen products.
ColourPop are one of the first to react to beauty trends, collaborate with famous YouTube bloggers, including Sonya Esman, as well as quality and low price – the brand’s business card. For the ideas of new products and shades of decorative cosmetics, the brand appeals to its audience in social networks.
Ouai hair care cosmetics brand has created a stylist on Kardashian family hair styles Jen Atkin. A line of shampoos, conditioners and styling products is designed for hair care without effort and creating careless styling.